Well, here’s the juicy gossip. Founder Kara Rosen really needed a cleanse. Over a decade at Condé Nast in New York working for magazines such as Condé Nast Traveler, Men’s VOGUE, and celeb obsessed PEOPLE, left her jetlagged, overindulged and exhausted from a hectic travel and event schedule. After a yearly battle against reoccurring strep throat, and failing antibiotics, she turned to a holistic nutritionist who suggested a 5-day juice cleanse to get rid of the toxins that were attracting the strep. Sceptical, and worried about being hungry, Kara took a leap of faith. That 5-day cleanse, which began as temporary solution for an exhausted body turned into a love for a new lifestyle!
Since organic, cold pressed juice cleanse companies are easily accessible in New York, Kara’s cleanse became a quarterly ritual; she started each season with a clean slate, making a promise to herself to take care of her mind and body, and to indulge only in moderation. And, guess what? That year she won the battle with strep and no longer needed antibiotics.
3 years ago, Kara came to the UK. She knew she really needed a cleanse again but struggled to find an organic juice cleanse in London that wasn’t loaded with sugar-laden fruits and veg. So, after having a baby and entering into a post-natal battle with weight loss and energy management (aka sleep depravation), she started preparing her own cold-pressed juices and nutmilks at home, made mostly from organic green vegetables. Working with a talented nutritionist, Kara established the right balance of phytonutrients and protein in order to gently rid the body of toxins, and maintain the energy levels necessary for a busy mother to keep up with a baby and regular yoga practice.
After a year of making the juices for friends and family, Kara decided to set her sights a little higher, with the aim of making organic, cold pressed juices available and accessible to everyone from performance athletes, fighters and yogis, to socialites and office workers enjoying London’s amazing restaurant and bar scene. Hence, Plenish was born….
Here at Plenish, we believe that you should take care of your body (it is, after all, the only place you HAVE to live) without making too many sacrifices along the way. If you work hard and play hard, but also relish the idea of giving your digestive system a break then you’ll probably be surprised how much you like our cleanses.
For us, cleansing is primarily about Health Gain, while Weight Loss, glowing skin and bright eyes are certainly nice side effects.